I help product teams, marketers, and brands evaluate their content—whether AI-generated, AI-assisted, or human-written—so they know what’s working, what’s broken, and what’s missing.
Take the 60-second Sludge Test. Check off each filter that your current headline, landing page, or email passes to reveal your real-time Sludge Score.
Your messaging is actively irritating buyers, leaning into generic phrasing, and repelling conversions before they begin.
No 10-field interrogations. Just your name, email, and where your copy lives.
In an era where anyone can generate 5,000 words in 5 seconds, volume is cheap. Precision and heart are rare. I don't just proofread; I run diagnostic tests to ensure your content connects, persuades, and drives action.
I don’t rewrite your message (unless you want me to). I diagnose it so your team can publish with absolute confidence.
Landing page, email sequence, sales ad, or raw AI draft. Send over what you're working on.
I run your copy through my proprietary clarity framework to detect blind spots, robotic drift, and friction.
You receive a clear scorecard detailing what’s solid, what’s risky, and exact priority fixes to execute.
These are the 5 critical filters your copy should pass through before going public:
Is the message instantly easy to understand at first blush? Does it highlight benefits over feature-bloat?
Does it sound human and have heart? Is it on-brand, believable, and authoritative where it counts?
Is there a clear, compelling next step? Does it leverage active voice to create momentum?
Does the logic and order support seamless reading with zero repeated buzzwords or circular phrasing?
Does it read like a machine wrote it? Eliminates clichés like "leveraging solutions in this digital landscape."
Every audit includes individual filter scores out of 5 and prioritized next-action steps.
See exactly how client copy is diagnosed across industries. Click below to shuffle through real-world client scenarios.
The Copy Auditor Framework v2.5
5 = Excellent · 4 = Strong · 3 = Noticeable issues · 2 = Major issues · 1 = Overhaul
I'm offering a few no-cost audits this month to test the system. Let me diagnose your copy so you can publish with confidence.
Tip: Include "AUDIT" in your subject line to get on the priority queue.